This page is part of http://www.productontology.org/, a huge, precise dictionary of product types and brand names for marking up Web sites with schema.org or the GoodRelations e-commerce standard.
Breaking news: schema.org has just implemented our proposal to define an additionalType property with the use of this service in mind!
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On this page: Usage(schema.org/Microdata, RDFa, Facebook) Contact Information Caching Policy License Acknowledgments References
URI http://www.productontology.org/id/Media_consultant
rdfs:subClassOf gr:ProductOrService, http://schema.org/Product
rdfs:label Media consultant (as a class or brand name of products of services)
Translation(s):
Mediální poradce@cs;
Mediaberater@de;
Consultor de comunicación@es;
יועץ תקשורת@he;
Consulente di comunicazione@it;
Assessoria de comunicação@pt;
is rdfs:domain of gr:category gr:color gr:condition gr:depth gr:hasEAN_UCC-13 gr:hasGTIN-14 gr:hasMPN gr:hasManufacturer gr:hasStockKeepingUnit gr:height gr:isAccessoryOrSparePartFor gr:isConsumableFor gr:isSimilarTo gr:weight gr:width
is rdfs:range of gr:includes gr:isAccessoryOrSparePartFor gr:isConsumableFor gr:isSimilarTo
Note: This is a generic list. Some of the properties may not be applicable to this particular type of object.
Trademark Disclaimer: Since this service returns class descriptions for potentiall any series of characters, it cannot indicate automatically whether a name is a registered trademark or otherwise protected. We assume no liability for the absence of trademark rights and other damages. See the section "License" below for details.
One of the most powerful usages of the class definitions from this site is to describe the type of your page and product for the schema.org product markup in Microdata syntax much more precisely.
Simply add the full URI of a class from this site, e.g. http://www.productontology.org/id/Media_consultant as an additional type as follows:
<div itemscope itemtype="http://schema.org/Product">
<link itemprop="additionalType" href="http://www.productontology.org/id/Media_consultant" />
<!-- other schema.org properties go in here -->
</div>
Note: In HTML5, it is valid to use the <link> element in the body of a HTML document.
Here is a complete example:
<!DOCTYPE html>
<html>
<head>
<meta http-equiv="Content-Type" content="text/html; charset=UTF-8"/>
<title>An offer to sell a / some Media_consultant</title>
</head>
<body>
<div itemscope itemtype="http://schema.org/Product" itemid="#product">
<link itemprop="additionalType" href="http://www.productontology.org/id/Media_consultant" />
<span itemprop="name">.. a short name for the object ...</span>
Product description:
<span itemprop="description">... a longer description ...</span>
<div itemprop="offers" itemscope itemtype="http://schema.org/Offer" itemid="#offer">
<span itemprop="price">$19.99</span>
<link itemprop="availability" href="http://schema.org/InStock" />In stock
</div>
</div>
</body>
</html>
@prefix foaf: <http://xmlns.com/foaf/0.1/> .
@prefix xsd: <http://www.w3.org/2001/XMLSchema#> .
@prefix pto: <http://www.productontology.org/id/> .
@prefix gr: <http://purl.org/goodrelations/v1#> .
@prefix foo: <http://example.com/> .
# The object
foo:myObject a <http://www.productontology.org/id/Media_consultant> ;
a gr:SomeItems ;
gr:name "... a short name for the object ..."@en ;
gr:description "... a longer description ..."@en .
# The agent (person or company) who is offering it
foo:ACMECorp a gr:BusinessEntity ;
gr:legalName "ACME Corp" ;
gr:offers foo:Offer .
# The offer to sell it
foo:Offer a gr:Offering ;
gr:includes foo:myObject;
foaf:page <http://URI_of_the_page_containing_the_offer.com>;
gr:hasBusinessFunction gr:Sell ;
gr:validFrom "2011-01-24T00:00:00+01:00"^^xsd:dateTime ;
gr:validThrough "2011-12-24T00:00:00+01:00"^^xsd:dateTime ;
gr:hasPriceSpecification
[ a gr:UnitPriceSpecification ;
gr:hasCurrency "USD"^^xsd:string ;
gr:hasCurrencyValue "19.99"^^xsd:float ;
gr:validThrough "2011-12-24T00:00:00+01:00"^^xsd:dateTime ] .
Note: Replace gr:SomeItems (http://purl.org/goodrelations/v1#SomeItems) by gr:Individual if you are describing a unique object of that kind (e.g. antique furniture).
<!DOCTYPE html>
<html version="HTML+RDFa 1.1" xmlns="http://www.w3.org/1999/xhtml">
<head>
<meta http-equiv="Content-Type" content="text/html; charset=UTF-8"/>
<title>An offer to sell a / some Media_consultant</title>
</head>
<body>
<div xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#"
xmlns:rdfs="http://www.w3.org/2000/01/rdf-schema#"
xmlns:foaf="http://xmlns.com/foaf/0.1/"
xmlns:gr="http://purl.org/goodrelations/v1#"
xmlns:pto="http://www.productontology.org/id/"
xmlns:foo="http://example.com/"
xmlns:xsd="http://www.w3.org/2001/XMLSchema#">
<!-- The agent (person or company) who is offering it -->
<div about="#ACMECorp" typeof="gr:BusinessEntity">
<div property="gr:legalName">ACME Corp</div>
<div rel="gr:offers">
<!-- The offer to sell it -->
<div about="#offer" typeof="gr:Offering">
<div rel="gr:hasBusinessFunction" resource="http://purl.org/goodrelations/v1#Sell"></div>
<div rel="gr:includes">
<!-- The object -->
<div about="#myObject" typeof="http://www.productontology.org/id/Media_consultant">
<div rel="rdf:type" resource="http://purl.org/goodrelations/v1#SomeItems"></div>
<div property="gr:description" xml:lang="en">... a longer description ...</div>
<div property="gr:name" xml:lang="en">.. a short name for the object ...</div>
</div>
</div>
<div rel="foaf:page" resource="http://URI_of_the_page_containing_the_offer"></div>
<div rel="gr:hasPriceSpecification">
<div typeof="gr:UnitPriceSpecification">
<div property="gr:hasCurrency" content="USD" datatype="xsd:string">$ </div>
<div property="gr:hasCurrencyValue" datatype="xsd:float">19.99</div>
<div property="gr:validThrough" content="2011-12-24T00:00:00+01:00"
datatype="xsd:dateTime"></div>
</div>
</div>
<div property="gr:validFrom" content="2011-01-24T00:00:00+01:00"
datatype="xsd:dateTime"></div>
<div property="gr:validThrough" content="2011-12-24T00:00:00+01:00"
datatype="xsd:dateTime"></div>
</div>
</div>
</div>
</div>
</body>
</html>
Note: Replace gr:SomeItems (http://purl.org/goodrelations/v1#SomeItems) by gr:Individual if you are describing a unique object of that kind (e.g. antique furniture).
<?xml version="1.0" encoding="UTF-8" ?>
<rdf:RDF xmlns:gr="http://purl.org/goodrelations/v1#"
xmlns:pto="http://www.productontology.org/id/"
xmlns:xsd="http://www.w3.org/2001/XMLSchema#"
xmlns:foaf="http://xmlns.com/foaf/0.1/"
xmlns:foo="http://example.com/"
xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#">
<!-- The object -->
<rdf:Description rdf:about="http://example.com/myObject">
<rdf:type rdf:resource="http://www.productontology.org/id/Media_consultant"/>
<rdf:type rdf:resource="http://purl.org/goodrelations/v1#SomeItems"/>
<gr:name xml:lang="en">... a short name for the object ...</gr:name>
<gr:description xml:lang="en">... a longer description ...</gr:description>
</rdf:Description>
<!-- The agent (person or company) who is offering it -->
<gr:BusinessEntity rdf:about="http://example.com/ACMECorp">
<gr:legalName>ACME Corp</gr:legalName>
<gr:offers rdf:resource="http://example.com/Offer" />
</gr:BusinessEntity>
<!-- The offer to sell it -->
<gr:Offering rdf:about="http://example.com/Offer">
<gr:includes rdf:resource="http://example.com/myObject" />
<foaf:page rdf:resource="http://URI_of_the_page_containing_the_offer"/>
<gr:hasBusinessFunction rdf:resource="http://purl.org/goodrelations/v1#Sell"/>
<gr:validFrom rdf:datatype="http://www.w3.org/2001/XMLSchema#dateTime">
2011-01-24T00:00:00+01:00</gr:validFrom>
<gr:validThrough rdf:datatype="http://www.w3.org/2001/XMLSchema#dateTime">
2011-12-24T00:00:00+01:00</gr:validThrough>
<gr:hasPriceSpecification>
<gr:UnitPriceSpecification>
<gr:hasCurrency rdf:datatype="http://www.w3.org/2001/XMLSchema#string">USD</gr:hasCurrency>
<gr:hasCurrencyValue rdf:datatype="http://www.w3.org/2001/XMLSchema#float">19.99</gr:hasCurrencyValue>
<gr:validThrough rdf:datatype="http://www.w3.org/2001/XMLSchema#dateTime">
2011-12-24T00:00:00+01:00</gr:validThrough>
</gr:UnitPriceSpecification>
</gr:hasPriceSpecification>
</gr:Offering>
</rdf:RDF>
Note: Replace gr:SomeItems (http://purl.org/goodrelations/v1#SomeItems) by gr:Individual if you are describing a unique object of that kind (e.g. antique furniture).
prefix foaf: <http://xmlns.com/foaf/0.1/>
prefix xsd: <http://www.w3.org/2001/XMLSchema#>
prefix pto: <http://www.productontology.org/id/>
prefix gr: <http://purl.org/goodrelations/v1#>
prefix foo: <http://example.com/>
# Find the cheapest offer for a Media_consultant
SELECT * WHERE{
?company gr:offers ?offer .
?offer a gr:Offering .
?offer gr:hasBusinessFunction gr:Sell .
OPTIONAL {?offer rdfs:label ?label } .
OPTIONAL {?offer gr:name ?label } .
OPTIONAL {?offer rdfs:comment ?label } .
OPTIONAL {?offer gr:description ?label } .
?offer gr:hasPriceSpecification ?p .
?p a gr:UnitPriceSpecification .
?p gr:hasCurrency ?currency .
?p gr:hasCurrencyValue ?price .
?offer gr:includes ?product .
?product a <http://www.productontology.org/id/Media_consultant> .
}
ORDER BY (?price)
LIMIT 10
You can also use the class definitions from this site for better describing the type of your page or product for the Facebook Open Graph Protocol.
Simply define the namespace prefix pto: in the <html> element of your page
<html version="HTML+RDFa 1.1"
xmlns="http://www.w3.org/1999/xhtml"
xmlns:pto="http://www.productontology.org/id/"
>and use the compact URI (CURIE) pto:Media_consultant in combination with og:type as follows:
<meta property="og:type" content="pto:Media_consultant"/>
A complete example is here.
Univ.-Prof. Dr. Martin Hepp
E-Business and Web Science Research Group
Chair of General Management and E-Business
Universität der Bundeswehr München
Werner-Heisenberg-Weg 39
D-85579 Neubiberg, Germany
Phone: +49 89 6004-4217
eMail: mhepp(at)computer.org (preferred mode of communication)
Web: http://www.heppnetz.de/
Web: http://www.unibw.de/ebusiness/
In order to minimize the load on the Wikipedia API, all requests are cached internally for 72 hours. This means that changes to the English Wikipedia will be available in this service within 72 hours or less if the same entry has been requested before. Classes not requested within the last six hours are always guaranteed to be in sync with the latest version in Wikipedia.
The RDF/XML dump file is updated every 12 hours only.
The class definition text is taken from Wikipedia, the free encyclopedia under a Creative Commons Attribution-ShareAlike 3.0 Unported (CC BY-SA 3.0) license. Accordingly, the ontology class definitions are available under the very same license.
Trademark Disclaimer: Since this service returns class descriptions for potentially any series of characters, it cannot indicate automatically whether a name is a registered trademark or otherwise protected. If you want us to block a certain name, please send your request including proof of your rights on the name to our contact address listed below.. Any of the trademarks, service marks, collective marks, design rights or similar rights that are mentioned, used, or cited in this service are the property of their respective owners. Their use here does not imply that you may use them for any purpose other than for the same or a similar informational use as contemplated by the original authors of the underlying Wikipedia articles under the CC-BY-SA and GFDL licensing schemes. Productontology.org is neither endorsed by nor affiliated with any of the holders of any such rights and as such cannot grant any rights to use any otherwise protected materials. Your use of any such or similar incorporeal property is at your own risk.
Thanks to Stefano Bertolo, Julien Chaumond, Bob Ferris, Kingsley Idehen, Axel Polleres, Andreas Radinger, Alex Stolz, and Giovanni Tummarello for very valuable feedback, and to Katharina Siorpaes and Daniel Bachlechner, who contributed to the initial analysis of the stability of Wikipedia URIs back in 2007.
The work on The Product Types Ontology has been supported by the German Federal Ministry of Research (BMBF) by a grant under the KMU Innovativ program as part of the Intelligent Match project (FKZ 01IS10022B).
Wikipedia: Media consultant, available at http://en.wikipedia.org/wiki/Media_consultant.
Hepp, Martin: GoodRelations: An Ontology for Describing Products and Services Offers on the Web, Proceedings of the 16th International Conference on Knowledge Engineering and Knowledge Management (EKAW2008), Acitrezza, Italy, September 29 - October 3, 2008, Springer LNCS, Vol 5268, pp. 332-347.
Hepp, Martin; Siorpaes, Katharina; Bachlechner, Daniel: Harvesting Wiki Consensus: Using Wikipedia Entries as Vocabulary for Knowledge Management, IEEE Internet Computing, Vol. 11, No. 5, pp. 54-65, Sept-Oct 2007.
rdfs:comment
A media consultant is a marketing agent or public relations executive that is hired by businesses or political candidates to obtain positive press coverage. Media consultants usually draft press releases to highlight positive achievements of a business, organization, or individual, and prepare subjects for interviews with the media. In politics, media consultants create advertisement campaigns to plant a desired image in the minds of voters. A personal media coach gives feedback and instruction to someone who going to be interviewed by the media, such as a book author, political candidate, corporate officer, or spokesperson. This might include recommendations on what to say, feedback on affect and delivery, fashion advice. Alternatively, a media consultant is also a person or company that enables media organizations to develop their businesses. An example where a consultant would be needed is a company that is moving its print business online. Consulting firms such as Bain, McKinsey & Company, and Boston Consulting Group have media, technology, and entertainment practices. Media consultants at management consulting firms seek to address issues facing the industry such as strengthening operational efficiency, brand strategy, digital media strategies, and business technology. Media consultants are often employed by businesses to help them manage their media agency relationships and audit their advertising spend. (Source: Wikipedia, the free encyclopedia, see http://en.wikipedia.org/wiki/Media_consultant)
Note: The extraction of the abstract from the Wikipedia page may sometimes yield imperfect results. We are improving the algorithm regularly.